The Aggregator is a flexible, real time analysis tool that helps pharmaceutical and healthcare companies identify and evaluate the NHS landscape at both a local and national level. It allows companies to collate information that is critical for successful mapping of customer needs and sales force effectiveness.

The tool is flexible, allowing data to be amended on an ongoing basis. This ensures that strategic data frameworks reflect changes in the NHS and any POA activities by field-based teams; and that the ability to collect and analyse information is of ongoing value.

The Aggregator provides companies with:

• An effective data framework to:
• Understand the current opportunities and issues that exist within relevant therapeutic areas and NHS policy areas.
• Identify the stakeholders who make up the decision making team.
• Understand current behaviors and the rationale behind them.

• A holding platform for the data framework by:
• Creating a flash based form to be used in the field to collate the specific qualitative and quantitative information that can be updated and amended centrally as required.

• A tool to aggregate the summary results of local data collection and process and present it for use centrally.

The Aggregator provides tables and graphical analysis of data. It also highlights internal activity and specific customer focus, allowing any field based individual's data collection to be compared with results regionally or nationally.

The Aggregator is part of the WG Group.